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Senior Account Manager – Digital Marketing, International Advertising Agency, Frankfurt

The Company

INNOCEAN Worldwide launched its journey in May 2005 to be a world-class marketing communications company. Immediately after its establishment INNOCEAN Worldwide made a positive impact on the global communications industry becoming one of the fastest growing companies in the advertising history.

INNOCEAN Worldwide Europe started in 2007. INNOCEAN Worldwide Europe means: 170 people working across Europe in offices in the UK, Italy, Spain, France, Russia, Czech Republic, Turkey, Austria and Germany. As a full service agency INNOCEAN coordinates the lion’s share of the B2B and B2C European communication for the brands KIA und Hyundai.

Senior Account Manager – Digital Marketing

The Digital Marketing Senior Account Manager will be in charge of the maintenance, development and execution of all European digital marketing campaigns & projects from initiation to implementation which deliver against the brand and business objectives for one major Automotive Account of the agency. This includes being the key point of contact for the client for all Digital Marketing related activities as well being responsible for all digital marketing channels and areas including website, email, online advertising, social media, SEO, mobile marketing and web analytics. The Senior Account Manager will work with a set of external partners and third parties for areas such as creative development, IT, Media and other specialised area. He/she will also closely work with other internal departments at the European Headquarter, across the agency network and European markets as well as other business teams on the client side. Furthermore, he/she will need to actively participate in the recruitment process of account handlers to support him/her moving forward.

Main Tasks:

  • Lead person for all Digital Marketing related initiatives and business as usual activities
  • Manage account activities from initial brief to end of project reporting
  • Plan and manage client budget
  • Actively manage all aspects of client relationship to achieve highest level of client satisfaction by ensuring work meets client expectations and runs on time/ on budget
  • Maintain knowledge of clients’ business, competition, latest industry news and trends
  • Support the sell of best solution to the client by understanding his needs and framework of operation by liaising with design/creative/technical resources and use of own judgment
  • Develop cost effective & justifiable responses to client requirements
  • Use creative/technical judgment skills to ensure all jobs are consistent with the project objectives and the brand strategy
  • Ensure contractual agreements with client & third party agencies are fulfilled
  • Encourage and develop new business opportunities
  • Prepare and maintain project documentation: project plan, brief, status reports, risk assessment plans, change requests
  • Analyse outcome and performance indicators of digital marketing campaigns and overall activities

Profile:

  • Degree (or equivalent) in Marketing & Communication or Online Marketing
  • Minimum 7 years of experience in an international agency & automotive digital marketing including CMS management and mobile marketing
  • Profound experience in managing social media marketing programs (Twitter, Facebook, YouTube, blogs, etc.)
  • Technical knowledge of website production, creative & application development
  • Solid experience in project management
  • Experience with metric/analytic tools is a plus
  • CRM experience is a plus
  • Self-motivation and ability to work independently as well as in team environment
  • Communicative skills in English both written and verbal; further languages are a plus